🔑 Unlock the Power of Your Ideas with Content Repurposing
Why your best work deserves more than one moment in the spotlight
Hi,
Most creators make this mistake, they pour time and heart into one piece of content, post it, and then move on like it never happened.
That is like planting a fruit tree, picking one apple, then cutting the tree down to grow a new one.
Wild.
If you have ever published a blog post, podcast episode, or video that you were proud of, only to watch it disappear in a day or two, you are not alone.
You are also sitting on a goldmine.
Here is why most creators leave 80 percent of their best content untapped:
• They create without a repurposing strategy
• They assume one idea equals one format equals one post
• They get stuck in the “new content” cycle
• They overlook how audiences actually consume content
Some people read, others scroll. Some listen while they fold laundry. If you are only posting one version of your idea, you are excluding a huge part of your audience.
Repurposing is not repetitive. It is inclusive.
Here is what it can look like:
• Turn one podcast into three blogs, twelve social posts, one newsletter, and five videos
• Flip a case study into an infographic, webinar, and testimonial series
• Transform a how-to guide into a checklist, template, and workshop
In this series, I will walk you through how to:
• Pick the right ideas to repurpose
• Create “pillar content” that fuels everything else
• Use a simple five-beat framework to build your workflow
• Match content types to the platforms where they shine
• Set up systems that save you time and energy
Today’s Action:
Pick one piece of content you have already created that you wish more people had seen.
This will be your practice piece as we go.
Next week’s topic: Mining for Gold, how to find and validate your best content ideas.
See you then,
Robin
P.S.
What content format trips you up the most, video, writing, or audio? Reply and tell me. I will include extra tips in future emails based on what you share.
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Robin Nathaniel - TEDx Speaker | Social Media Leader | Podcast Host